UX/UI DESIGN | INTERACTIVE EXPERIENCES | DESIGN SYSTEMS | FIGMA MAKE Beyond the Pitch Deck
The project
A modular, interactive sales experience designed to make an impression and adapt to every conversation.
As part of Tenarai's broader rebrand, the sales team wanted a presentation that felt more engaging than a standard PowerPoint deck and better reflected its new identity. What started as a request for something more fun evolved into an opportunity to rethink how Tenarai introduced itself to prospective clients.
Working collaboratively with the creative team, a vision was developed for an interactive, web-based sales experience that would help Tenarai stand apart from competitors while reinforcing its positioning as a creative, technology-forward company.
The experience also needed to be flexible enough to support different industries, audiences, and sales conversations.
The Challenge
One brand. Different audiences. Multiple ways to tell the story.
Tenarai wanted to make a memorable impression on prospective clients while demonstrating the creativity and technical sophistication behind its services.
A traditional slide deck could communicate the information, but it wouldn't fully capture the personality of the new brand or create the distinctive experience the team envisioned.
There was also a practical challenge: each sales opportunity could require a different combination of content, sequencing, and industry-specific messaging.
We needed to create something visually memorable without rebuilding the presentation from scratch for every pitch.
The Strategy
Designing an experience, not just a presentation.
Through collaborative discussions, our team developed the concept for an interactive sales experience that would bring Tenarai's new brand to life.
I helped visualize how the experience could work, translating the team's ideas into a digital format that combined bold typography, motion, interactive content, and navigation.
Working alongside another designer, we developed individual screens and reusable components that maintained a consistent visual identity while allowing for different ways to communicate information.
The Final Experience
Designed to stand out. Built to adapt.
The finished experience combined bold visual storytelling, interactive content, and flexible navigation into a sales presentation that felt distinctly Tenarai.
Sales representatives could guide prospects through the experience during in-person meetings or virtual calls, then share a direct link afterward so clients could revisit the content independently.
What began as a request for a more engaging presentation became a reusable digital sales system designed to support different audiences, conversations, and opportunities.
Explore how Tenarai's interactive sales experience grew out of its Enterprise AI Rebrand.
The Solution
One system. Multiple stories.
Instead of creating a single, fixed presentation, we built a modular library of reusable screens, layouts, and interactive elements in Figma.
I designed multiple variations of key sections, including testimonials, statistics, and data visualizations, giving the team flexibility in how each story was presented.
For each new sales opportunity, the sales team collaborated with design to identify the needed modules and determine the most effective narrative sequence. The design team then assembled the presentation in Figma, adapted existing components, and created new ones as needed before reviewing the completed experience with sales.
This approach gave Tenarai the flexibility to tailor presentations to different industries and prospective clients while maintaining a cohesive brand experience.
Impact
Impact
Brand Differentiation
A memorable, tech-forward alternative to traditional sales decks.
Tailored Storytelling
Flexible narratives built around each prospect.
Modular Scalability
Reusable components designed for efficient customization.
Extended Engagement
One experience for live presentations and independent exploration.
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Client
Testimonial
I had the pleasure of working with Lauryn for about five months and she was an integral part of the rebrand of Tenarai. This involved more than just creating a logo and selecting colors, she carried out the voice, messaging, and character of Tenarai. From social media campaigns to a full on landing page with motion and interactive elements, Lauryn was also part of a three person team that brought this brand to life. Throughout the five months, we faced many unexpected challenges, pivots, and canceled campaigns, but Lauryn kept a positive attitude and was always willing to jump on anything that needed to be done. I never once worried about anything Lauryn was responsible for because I always knew she had it handled. Lauryn is probably one of the most patient, persistent, and talented designers I have ever had the pleasure of working with and anyone who gets to work with her will feel the same, guaranteed.
— Becky Burris, Tenarai, Creative Director