UI + VISUAL DIRECTION | BRANDING | TECH | GENERATIVE AIDesigning a Scalable Brand Experience for an AI-First Transformation
The project
Support InfoGain's transformation into Tenarai, an AI-first technology company, by creating a cohesive digital brand experience that reflects the company's new vision while building trust with enterprise decision-makers.
The Challenge
As InfoGain evolved its business strategy and rebranded as Tenarai, the company needed more than a new name and logo. It required a digital experience that clearly communicated its evolution while maintaining credibility with existing customers and introducing the brand to a new generation of enterprise buyers.
The challenge was balancing continuity with change, preserving the company's established reputation while positioning Tenarai as a forward-thinking leader in AI.
The Strategy
The goal wasn't just to introduce a new name and visual identity. It was to help customers understand InfoGain's evolution into Tenarai and establish the company as a trusted leader in AI.
A scalable design system was developed to reflect Tenarai's AI-first positioning while simplifying how complex technologies were communicated. Every decision, from the visual language and website architecture to imagery and supporting assets, was guided by the need to reinforce clarity, confidence, and innovation.
The objective wasn't simply to launch a new brand, but to help customers understand the company's evolution while creating a flexible foundation that could scale across future marketing, sales, and product initiatives.
The Solution
Created a comprehensive digital brand system that unified Tenarai's new identity across every major customer touchpoint.
The work included the corporate website, landing pages, social media templates, email communications, presentation materials, guidelines, and digital brand standards. Reusable components, typography, color systems, imagery direction, and documentation were established to enable internal teams to create consistent, on-brand experiences as the company continued to grow.
Impact
Impact
Successfully launched
the Tenarai brand internally and externally.
Created consistent brand standards
that empowers internal team usage.
Established a scalable design system
across web, sales, & marketing communications.
Built a flexible foundation
designed to support future growth & consistency.
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Client
Testimonial
I had the pleasure of working with Lauryn for about five months and she was an integral part of the rebrand of Tenarai. This involved more than just creating a logo and selecting colors, she carried out the voice, messaging, and character of Tenarai. From social media campaigns to a full on landing page with motion and interactive elements, Lauryn was also part of a three person team that brought this brand to life. Throughout the five months, we faced many unexpected challenges, pivots, and canceled campaigns, but Lauryn kept a positive attitude and was always willing to jump on anything that needed to be done. I never once worried about anything Lauryn was responsible for because I always knew she had it handled. Lauryn is probably one of the most patient, persistent, and talented designers I have ever had the pleasure of working with and anyone who gets to work with her will feel the same, guaranteed.
— Becky Burris, Tenarai, Creative Director