The Project

Project: Design a responsive website, an online banking platform, and a mobile banking app, modernizing the credit union’s digital presence and helping members make the shift from in-person to online banking.

The Challenge: Most members weren’t using online banking and were uncertain about changing their banking habits. The average member age was 58 (as of 2015).

My Approach: Collaborated with internal stakeholders to understand business goals and member pain points. After conducting research, I developed wireframes and visual mockups. I worked directly with third-party developers to support implementation, answer UX/UI questions, and provided design assets needed to ensure a smooth build process.

Impact: Within the first 6 months, the new responsive site and mobile app gained 13,000 new users

• In-branch support was offered for members needing assistance, but feedback showed most found the new experience intuitive and easy to use.

• The modern, user-friendly design helped increase membership and strengthen overall engagement.

This project successfully bridged the gap between digital transformation and user adoption, giving members tools they could trust.