Blackbird Bend Casino

Behavior change was at the core of this mobile app design for Blackbird Bend Casino. Faced with the challenge of guests visiting their casino but then leaving for competitors nearby, we crafted a strategic solution to influence user behavior in real time.

The app leverages geolocation technology to detect when a user enters a competing casino. In response, it triggers time-sensitive promotional notifications designed to create urgency and draw the user back to Blackbird Bend.

This approach keeps the brand top-of-mind and turns location into a real advantage, shifting quick visits into longer stays and stronger loyalty. It’s a great example of how strategic, user-centered design combined with real-time data can create a meaningful business impact.